The launch took place at a highly-anticipated ceremony at the MultiChoice Kenya headquarters in Nairobi alongside MultiChoice partners, stakeholders, dignitaries and industry professionals.
“Our continent is full of talented filmmakers and television creative, but there hasn’t been enough focus on training and knowledge sharing within the industry until now. The MultiChoice talents factory academy is undoubtedly going to ignite that need and keep it burning for years to come. It can help set the bar for both those entering and already working within the industry,” said Maharage Chande, regional director northern region at MultiChoice Africa.
The regional director further praised the support of critical partners including the DStv and GOtv platforms stating, ‘We are incredibly fortunate to have the calibre of broadcast partners that we do in MNet and Maisha Magic who believe in this project and have been on this journey with us from the very beginning.’
The 20 candidates from across the region will begin their 12-month training programme at the academy this month where they will be provided with skillsets to develop their talents, connect with industry professionals and tell authentic African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling.
In terms of improving quality and standards, we have come a very long way in the past 20 years. Now we need to ask ourselves: What is the East African formula in film and television? This formula is not something formal that is written, but it is visible in every aspect of a piece of work. “It is that formula that I am excited to unearth and refine with the candidates of this academy, especially where telling African stories is at the heart of it,” said East Africa Academy director Njoki Muhoho.